Durham residents are being urged to help shape the redevelopment of their historic city.
Durham residents are urged to have their say over their city's future
Planners want the cathedral city, which was branded "beautiful but dull" in a report commissioned by the council, to become as prestigious as York or Bath.
On Wednesday an eight-week consultation exercise began, asking local residents their views on improving the city.
Civic leaders are also seeking suggestions about making Durham more attractive to visitors.
Sites earmarked for a revamp include the former Ice Rink, now the Bowling Alley and Meridian Fitness Centre, North Road, the Bus Station and the bottom of Claypath, Gilesgate.
Travel writer, Bill Bryson, the new Chancellor of Durham University, has long been a defender of the city's image.
The bestselling author of Notes from a Small Island said: "It is a perfect little city. If you have never been to Durham, go there at once, take my car. It's wonderful."
One NorthEast, Durham county and city councils and Durham University are all involved in helping revamp the city.
Councillor Fraser Reynolds, Leader of Durham City Council, said: "People see Durham as a very special place.
"Now it's time to look to the future, as today's ideas will be the legacy for the future, and we really can make a difference."
Feedback from the consultation will be published in September.