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Last Updated: Wednesday, 14 July, 2004, 09:03 GMT 10:03 UK
Arts honour for former BBC boss
Greg Dyke
Greg Dyke joined the BBC as director general in 2000
Former BBC Director General Greg Dyke was receiving an honorary arts degree on Wearside on Wednesday.

Mr Dyke, 57, who quit the BBC in the wake of the Hutton report, was receiving the award at Sunderland's Stadium of Light football ground.

The Honorary Doctorate of Arts was being presented by Sunderland University chancellor Lord Putnam.

Mr Dyke began his broadcasting career in 1977 at London Weekend Television (LWT) and also worked at TV-am.

His award is in recognition of his outstanding achievements in broadcasting over the past 25 years.

Dynamic figure

He took up his post of director general in January 2000, amid controversy over his past donations to Labour.

The 57-year-old had already had a formidable reputation as one of the most dynamic figures in the media, built on successful spells in charge of TV-am, LWT and Pearson.

But his eventual rise to the biggest job in British broadcasting came only after he cut his professional teeth as a trainee manager at Marks & Spencer, a local newspaper journalist and a TV researcher.

It was after joining the then ailing TV-am in 1983 that, as editor-in-chief, he brought Roland Rat to the station.

He helped boost ratings from 250,000 to 1.5 million.

Dyke returned to LWT in 1987 as director of programmes, becoming managing director in 1990. From 1991 to 1994 he was LWT's group chief executive.




SEE ALSO:
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12 Jul 04  |  Entertainment
Dyke 'given 456,000 BBC pay-off'
08 Jul 04  |  Entertainment
Dyke leads book festival line-up
25 Jun 04  |  Gloucestershire


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