Page last updated at 20:06 GMT, Friday, 20 March 2009

Flash for free drink, women told

Generic alcohol
Sinners bar offers drink promotions and holds theme nights

A bar in Newcastle which offered a free shot to women if they "bared their breasts at bar staff" has been condemned by a women's rights group.

National organisation, Object, has criticised Sinners bar in Newgate Street, calling the advertising ploy "highly degrading".

Sandrine Leveque, campaign manager, said it was an "example of sexism that should be stamped out in our society".

A Ladhars Group spokesman, which owns Sinners, said it was investigating.

He added: "We have taken this matter very seriously. We do not want to offend our clientele - it is being looked into."

The bar, which has drink promotions and special themed nights, is a popular haunt for students and young people.

Ms Leveque added: "At the moment Object are campaigning to see tighter regulations around lap dancing to stop so many women from getting exploited.

"The advertisement outside this bar is a clear example of such exploitation and they should not be allowed to use such advertising ploys - it is highly degrading to women."



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