A Tyneside student is the toast of the kitchen appliance world after creating a device tipped to bring children back to the breakfast table.
George Watson won a design award for his toaster
Northumbria University student George Watson, 21, says he has re-created the humble toaster for the 21st Century.
His sleek, white ceramic machine called Glide, feeds bread through heated plates and pushes it out the other side onto an integrated toast rack.
He has scooped a top design award and has had interest from manufacturers.
Mr Watson, from Jesmond, Newcastle, said: "Breakfast was traditionally a family activity, but these days families rarely have the time or the inclination to sit down together and enjoy it.
"Glide was designed to encourage families, especially children, to come back to the breakfast table. It engages the user, is fun to use and is a social focal point.
'Piece of art'
"The traditional two-slice toaster is often bulky, made of plastic, and hidden away in a cupboard.
"I wanted Glide to be something you'd be proud to display, almost like a piece of art."
He created the toaster for a course project which was entered into a design competition and beat 5,000 other entries, winning him £3,250.
It was shown at an exhibition in Milan and the designer has been approached by a number of companies interested in making and marketing the toaster.
His senior lecturer, Mark Bailey, said: "What George has done is brought elegant thinking and a focus on user experience to bear on a familiar aspect of daily life."