A bus service which relied on passengers phoning to arrange to be picked up for their journeys is being cut - because too few people called.
The U-Call service, introduced in 2002, allowed people to call in and then be picked up from their front doors.
But the daytime service covering Ryton, Winlaton, Rowlands Gill, High Spen and Crawcrook, on Tyneside, is being axed because it is no longer viable.
Operators Nexus said the service would continue on evenings and weekends.
The experimental service has been backed by government funding, and services in the coalfield areas of Sunderland have been particularly successful.
John Usher, of Nexus, said parts of the Tyneside service had seen little response due to a misunderstanding by the public.
He said: "The bus roams free and people can ring and book the vehicle.
"But people seem to have a problem ringing to book a bus, whereas they ring and book a taxi without thinking.
"The evening service has taken off very well because a lot of operators take buses off the road after 1900 BST, so people understand it a lot better than when there is a conventional service during the day."