A 20-stone, heavily tattooed American social evangelist is visiting schools on Tyneside to promote his anti-bullying message.
Scary Guy asks people to sign a contract promising to be positive
Scary Guy, who had his name legally changed in a US court, is touring the schools in Gateshead with his message of love and acceptance.
The ex-tattoo artist says he teaches people how to redirect negative energy.
He claims his shocking appearance helps to get across the message that what is on the inside is most important.
He said: "I was a pretty negative human being for 43 years of my life. I ran off my mouth. I could stereotype and categorise people at will.
"I masked my whole life with sarcasm and humour and that's how I protected myself. I'd go to a party and use sarcasm to tear someone apart.
"But one day I found myself on the receiving end and decided to change my ways.
"I use my appearance to shock people, and to get them to question their judgement about what's on the inside, compared to the outside."
Scary Guy will be asking students and staff to sign a contract promising they will say nothing negative about each other for a week.
He is accompanied on his tour by his wife Julie, a classical pianist and harpist who plays for the audience before he speaks.