Teenage girls will be able to use their mobile phones to get hold of the morning after pill under a new scheme.
The project will start in December and run for a year
North Tyneside Primary Care Trust is running a one-year pilot project under which girls will be able to call or text a number 24-hours a day and will then be given advice and counselling by health experts.
The Trust said it was using mobile phones to reach those who might not feel comfortable calling from home or visiting a doctors' surgery straightaway.
Trust spokeswoman Julie Marsh said: "The reason the primary care trust has decided to run this kind of pilot is that what we are trying to do is provide the right treatment to the right people at the right time.
"Often teenage girls do not necessarily feel they can phone when they are at home or go in to see their doctor."
Once a girl contacts the number, she will be invited quickly to go for an appointment with a doctor or someone from the sexual health service.
At the appointment they will be given advice and information about the morning afternoon pill, their sexual behaviour and contraception methods.
Mrs Marsh said: "It is not just texting for the pill. It is giving them access to a support network."
The pilot project will start in December and run for a year. It has been set up following consultations with young people who suggested using mobile phones would be a good approach.
This latest project is just part of the work being done by the Trust which also includes education and raising self esteem.