Members of the council were the first to donate their unwanted underwear
Recycling banks for old underwear have been installed in Brighton and Hove to support two causes.
The city council introduced the bra collection banks at 10 recycling sites across the city.
The bras will be sent to parts of Africa, Pakistan and Eastern Europe, where they will be repaired and sold by local people.
A donation for each bra will also be given to the Pink Dolphin Appeal which supports Park Centre for Breast Cancer.
Cityclean, the council's waste service and BCR Global, a national textile recycling company, are running the scheme.
A Brighton and Hove City Council spokeswoman said exporting the bras would provide business opportunities in developing countries and affordable clothing.
The council's environment director Jenny Rowlands said: "Women in Brighton and Hove are brilliant at recycling clothing through charity shops or at the many textile banks around the city.
"However, many never think of donating their bras."
She added: "We are urging women in the city to have a rummage, dig out and donate all their old bras."
Members of the council were the first to donate their unwanted underwear at the scheme's launch earlier.
The scheme has been launched by Cityclean, Brighton council's waste, recycling and street cleansing service, and BCR Global, a textile recycling company.
Bras collected in Brighton and Hove are sent across the world to be repaired and sold (Pictures from BCR Global)