Holiday camps were featured in the long-running series Hi-de-Hi!
Butlins has teamed up with a university to train aspiring Redcoats in the Sussex coastal resort of Bognor.
It has joined forces with the University of Chichester to offer a two-year course in musical theatre.
The foundation degree will be run at the university's campus in Bognor Regis - the town has had a Butlins holiday resort since 1960.
Redcoats were popularised by the long-running BBC series Hi-de-Hi!, which featured fictional Yellowcoats.
Many stars made their career breakthroughs after starting at Butlins.
Redcoats are renowned for going through tough training
Famous former Redcoats include Michael Barrymore, Darren Day, former Steps singer Ian "H" Watkins, Jimmy Tarbuck and Des O'Connor.
Over the years famous designers such as Zandra Rhodes and Jeff Banks have updated the Redcoat outfits.
A Butlins spokeswoman said: "If we can develop some stars for the future through this programme then that can only be a good thing."
She added: "Redcoats are renowned for going through tough training and by joining forces with the university we are showing our commitment to providing top quality entertainment."
University officials said the course would help to raise skill levels and would see Butlins marry its entertainment business with educational enterprise.
Students will be able to follow the course with a third-year programme to gain a BA (Hons) in music.