The film features the town's seafront, pier and bandstand
Tourism bosses are hoping that a new movie will attract younger tourists to a Sussex coastal town.
Much of "Angus, Thongs and Perfect Snogging" which went on general release on Friday, was filmed in Eastbourne.
The film is based on a book by Brighton author Louise Rennison about the trials of a 14-year-old girl and is directed by Bafta nominee Gurinder Chadha.
Eastbourne Borough Council said it hoped the movie would help dispel the idea the town was just for the elderly.
According to the 2001 census figures the number of people aged under 15 in Eastbourne now outnumbers those over 75.
Norman Kinnish, Eastbourne council's director of tourism, said: "The fantastic thing about having films like this located and shot in Eastbourne is that it punches our message about what a beautiful place this is right across the silver screen, right across the world.
"We take a lot of time and pride marketing Eastbourne to film location managers just for that very reason: it helps dispel the image of Eastbourne being only for elderly people."
He added: "If the film is hugely successful we know that loads of people will come to see the locations where it has been filmed."
Director, Gurinder Chadha, said even Americans who had seen the film were now keen to visit the town.
"People were very happy to see us there and working, and I used a lot of local people as extras as well," she said.
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