New safety measures are being introduced on a Suffolk road to cut the number of deer being run over.
The county council and Deer Initiative is installing rumble strips on the B1106 through King's Forest from Thursday to cut the number of crashes.
Nearly 300 deer have been killed on county roads in the past 18 months.
The strips are designed to increase driver awareness and deter deer from crossing the road because of the noise of vehicle tyres on the strips.
The work will install five sets of strips and warning signs.
Suffolk County Council's Peter Monk said: "This is a real problem in our rural areas and one that we need to look at if we are to reduce the number of accidents on our roads."
The road will be closely monitored to determine the effect of the scheme and if successful, the project could be extended across Suffolk and the UK.
The Deer Initiative's David Hooton said: "We will be carrying out behavioural studies before and after the introduction of this work, to analyse the effect of these works on deer movement in relation to traffic flow."