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Last Updated: Wednesday, 16 February, 2005, 13:55 GMT
Pub crackdown on sexy drink names
Cocktails
Sexy names for pub cocktails are being phased out by a brewer
Suffolk brewer and pub owner Greene King is enforcing a crackdown on drinks and cocktails with sexy names at all its premises across the UK.

Alcohol in the group's 750 pubs will be renamed to remove references to sexual promiscuity and crime.

In a statement, the company said its policy was to advertise all alcohol in a "responsible manner".

The Bury St Edmunds-based company has operated pubs and breweries for more than 200 years.

'Legitimate' names

In the statement a company spokesman said: "It is Greene King Pub Company policy to advertise all alcohol in a responsible manner and never to associate it with sexual promiscuity, machismo, anti-social behaviour or illegal acts.

"Drinks and cocktails will only ever be given 'legitmate' names and the company will not sell any non-Portman Group approved products.

"Greene King Pub Company is currently working to ensure this policy is enforced throughout its estate of 750 pubs."




SEE ALSO:
Greene King toasts higher profits
09 Dec 04 |  Business
Greene King expands pub empire
09 Jul 04 |  Business
Greene King vows to stay in town
11 Jul 04 |  Suffolk
Greene King toasts flagship brew
02 Feb 04 |  Suffolk


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