Suffolk brewer and pub owner Greene King is enforcing a crackdown on drinks and cocktails with sexy names at all its premises across the UK.
Sexy names for pub cocktails are being phased out by a brewer
Alcohol in the group's 750 pubs will be renamed to remove references to sexual promiscuity and crime.
In a statement, the company said its policy was to advertise all alcohol in a "responsible manner".
The Bury St Edmunds-based company has operated pubs and breweries for more than 200 years.
In the statement a company spokesman said: "It is Greene King Pub Company policy to advertise all alcohol in a responsible manner and never to associate it with sexual promiscuity, machismo, anti-social behaviour or illegal acts.
"Drinks and cocktails will only ever be given 'legitmate' names and the company will not sell any non-Portman Group approved products.
"Greene King Pub Company is currently working to ensure this policy is enforced throughout its estate of 750 pubs."