Sex shop's advert 'not offensive'

Complainants said the advert should not be sited near a school

Complaints that a sex shop's billboard advert was too sexy to be erected near a Stoke-on-Trent school have been dismissed by advertising watchdogs.

Pulse & Cocktails' advert, by the Hanford roundabout, featured a woman wearing a revealing devil's outfit.

The billboard, which was reported to the Advertising Standards Authority (ASA), was sited near a roundabout, primary school and a church.

The ASA rejected a complaint that the advert was inappropriate and offensive.

A spokesman for Pulse & Cocktails said: "We are thrilled that the ASA found in our favour and agreed the poster was not explicit, offensive or inappropriate for display.

"We understand now that the root of the objection was based on moral grounds."