A Muslim fun day at Alton Towers has been cancelled due to a poor take up in ticket sales.
Organisers hoped to attract 20,000 Muslims to the rides
Organisers had hoped to attract 20,000 Muslims to the Staffordshire theme park in September.
There was to be a ban on alcohol, gaming machines and music in public areas with segregated adult rides, halal food stalls and prayer areas.
A spokesman for Alton Towers said it was "disappointed" to cancel the day but the park would be open as usual.
The fun day, organised by Islamic Leisure, was due to take place on Sunday 17 September.
A park spokesman said: "This was a private event but insufficient ticket sales has meant that Islamic Leisure was unable to fulfil its contractual obligations and so they have taken the decision to cancel."