Bid to cut county cycle crashes

Leaflets, beer mats and DVDs are part of the road safety message

A campaign is being launched to cut the number of motorcyclists killed and injured on Staffordshire's roads.

Riders and drivers are being asked to look out for each other in a new campaign called Ride it Right.

The county council's road safety team found six key stretches of road where accident figures were at their highest.

A campaign on these routes will see signs highlighting the accident records, plus leaflets, beer mats and DVDs in pubs and filling stations.

MOTORBIKE CASUALTIES IN LAST 36 MONTHS A5 Weston under Lizard to Weeford (48) A34 Newcastle to Kidsgrove (27) A520 Leek to Stone (24) A449 Wombourne to Kinver (14) A51 Darlaston to Woore (13) A513Alrewas to Tamworth (10)

The signs are yellow with the slogans 'Bikers, Beware' aimed at motorcyclists, plus 'Beware, Bikers' aimed at car drivers, and 'Look Twice, Think Bike' at junctions on the danger stretches.

County councillor John Wakefield said: "With summer on the way more and more bikers will be taking to the roads. We are urging them to keep themselves safe by sticking to some basic safety rules.

"This publicity campaign will help raise awareness among all road users that taking simple steps and being more vigilant should help reduce the number of biker related accidents."