A new bus service which links a city centre and hospital could be withdrawn if more people do not use it.
Wardle Transport stepped in to run the route between Hanley, Heywood Hospital and Burslem after another local service was withdrawn.
Stoke-on-Trent City Council supports the 62/62A, which provides most of the direct journeys available between the Heywood Hospital and Burslem.
Mark Wardle, managing partner for the operator, says more custom is needed.
He said "Our Transport division is very proud to be working with the city council to give support to the people of Stoke-on-Trent by keeping a route operational that would have otherwise been closed".
However he told BBC News: "It isn't viable yet, is the fact of the matter.
"We've put this on at our commercial risk and we are saying to our bus passengers, 'please use our bus' so that we can keep this service going and increase on it."