A pink JCB mini-excavator will grace building sites across the North West after the digger-maker was persuaded to help a cancer charity.
It is the only pink JCB ever produced
Rental fees from the use of the unique vehicle will be given to Breakthrough Breast Cancer after fundraiser Cath Woods came up with the idea.
Ms Woods, from Blackburn, persuaded the Staffordshire firm's local dealer, Gunn JCB, that pink was the way to think.
Until now, JCB products have only been available in yellow.
Ms Woods, a teacher and mother of two, who was successfully treated for breast cancer in 1997, said she had a number of companies lined up to hire the bright pink machine.
"It is a wonderful gesture by Gunn JCB to donate the mini-excavator and to paint it pink for us," she said.
"I never ever thought my idea would come to fruition so it's fantastic (the firm) could help.
"Not only will it raise thousands of pounds for the charity, I believe it will also help to raise awareness about breast cancer."
The colour has been associated with the charity since it produced a pink ribbon in 1992 in an effort to raise awareness of the disease.
A spokesman for JCB said: "Thousands of yellow JCB machines roll off our production lines every year, so we are tickled pink to see this colourful alternative being put to work for such a good cause."
The 1.5-tonne machine is due to appear on a building site for the first time in October, to coincide with Breast Cancer Awareness Month.