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Last Updated: Thursday, 15 May, 2003, 11:13 GMT 12:13 UK
MG Rover heads back to Japan
MG Rover has announced plans to return to one of its biggest export markets - Japan.

Due to a contractual agreement with its former owners BMW, Rover had been prevented from selling cars in Japan until now.

Now the Longbridge-based company is set to establish a base in Nagoya, trading in partnership with Autotrading Luft under the name of MG Rover Nippon.

Sales will begin in July with a focus on the Rover 75 saloon and tourers, and the MG TF, MG ZT and MG ZT-T vehicles.

'Good British brands'

John Sanders, Rover's worldwide sales and marketing director, said: "This is an important milestone for our strategy of growth outside Western Europe."

The Rover 75 was voted "Import car of the Year" by Japan's motoring press.

MG Rover spokesman Gregg Allport added: "Japanese customers think a large amount about good British brands.

"We are going to go in there with a very strong line-up and hopefully we are going to do some good business out there."




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