Posters promote palm tree resort

The posters of Eastbourne give the impression of faraway shores

An award-winning East Sussex resort is promoting itself in a new light in a continuing campaign to rid itself of the "blue rinse" image.

Posters showing the glamorous side of Eastbourne are being unveiled at Tube stations across London.

Striking images of palm trees and cosmopolitan scenes pose the question "Where in the world...".

Eastbourne council leader Ian Lucas said its "more exotic and glamorous side" was one of its best kept secrets.

"Palm tree lined promenades, opulent architecture and a glorious sunshine record, along with international cuisine and al fresco dining, means you almost feel like you are abroad," he said.

London Underground passengers will see the teaser campaigns on escalator panels and poster sites from next week.

Eastbourne, which holds the Best UK Resort Group Leisure award and the Blue Flag award, has been running a Change Your View campaign for the past two years.

Councillor Lucas said it began by challenging the town's "blue rinse" reputation, but it was now time to move on and show its more exotic side.