A poster campaign has been launched by West Sussex County Council aimed at drivers who ignore school crossings.
Motorists are reminded they could face a fine of up to £1,000
It said bad drivers sometimes forced crossing staff back onto the pavements.
"We had cars hitting the poles the Lollipops use", said the council's cabinet member for highways and transport Lt Col Tex Pemberton.
Lollipop men and women are being encouraged to record the registration number of cars which don't stop when children cross the road.
Posters are being displayed in schools libraries and garages in an attempt to get drivers to be more considerate when they come across the county's 125 school crossing patrols.
Under the campaign motorists are reminded they could face up to £1,000 fine if school patrols are ignored.