Beachy Head and the famous "candy stick" lighthouse below the cliff is on a postal stamp being issued this week.
The red and white lighthouse is the focal point on the stamp
The East Sussex headland was chosen for the scenic landscape series of stamps for its "beauty and popularity as a natural attraction", Royal Mail said.
Eastbourne council welcomed the publicity saying people "travel in millions to visit the chalk cliffs".
Beachy Head is the highest coastal chalk cliff in the UK rising 535ft (163m) above sea level.
The red and white lighthouse below Beachy Head took over in 1902 from the cliff top Belle Tout lighthouse - featured in The Lives and Loves of a She-Devil - which was obscured to ships at sea by fog and mist.
CLIFFTOP CLAIMS TO FAME
The Belle Tout lighthouse was used in the BBC drama The Lives and Loves of a She-Devil
Pop group The Cure were dangled over the cliff in a wardrobe for a video
Frederick Engels ashes were scattered to sea from Beachy Head
The cliff top was used in films including The Living Daylights and Pearl Harbour
Several scenes from the BBC's Little Britain series were filmed on the headland
Eroding cliffs have threatened both landmarks.
The newer lighthouse was missed by feet when part of the chalk cliffs crashed into the sea in 1999.
And in the same year, the Belle Tout building had to be moved back 17 metres (56ft) from the edge of the cliff and rebuilt, because of chalk falls.
Eastbourne Borough Council leader Ian Lucas said: "Eastbourne is proud to see Beachy Head highlighted on a set of stamps along with other unique locations across the country.
"People travel in their millions to stay in the town and visit the chalk cliffs that span miles along the coast.
"This is why in 2005, Eastbourne was voted the best UK resort."
He added: "The stamp captures the splendour and awesome magnitude that makes Beachy Head such a popular beauty spot with locals and tourists alike."