An Action Man sparked a major rescue operation after it was mistaken for a parachutist landing in the sea.
The Action Man was recovered and taken ashore
Coastguards were called after 999 calls reported seeing a sky diver fall into the sea a quarter of a mile out to sea off Hastings, East Sussex, on Sunday.
Lifeboat crews found the "parachutist" floating in the water and discovered it was a toy tied to some helium balloons.
A coastguard spokesman said a child must have tied the figure to the balloons and it had drifted off.
He said: "The Action Man was recovered and taken ashore.
"He is with Hastings Coastguard and is being well looked after."
"The wind brought it along - it could have come from miles inland.
"The two people that saw it probably reported it because it was like a small silhouette and looked like it was much further away than it actually was."
The toy was seen falling into the sea about a half-mile from Hastings Pier towards St Leonards.