Brighton and Hove Albion fan Fatboy Slim is to launch his album by renaming the club's ground for a day and creating a special team strip.
Palookaville will replace the Skint logo on the shirts for the match
The Hove-based DJ is a well known Seagulls fan and his record label Skint has sponsored the club for six years.
He plans to change the name of the Withdean Stadium to Palookaville, the title of his new album, for the match against Sheffield United on 2 October.
Players will wear a navy strip with Palookaville replacing the Skint logo.
The club received special dispensation from the football league to allow the players to wear the special strip.
The new album will also be premiered to the 7,000 fans watching the Coca Cola Championship match - two days before its official release on 4 October.
Fatboy Slim, real name Norman Cook, said: "I have been a Brighton and Albion fan for years - Palookaville is coming home."
Brighton and Hove Albion has been without a permanent home since 1997 and is currently trying to gain permission to have a 22,000 seater stadium built at Falmer, near Brighton.
Fatboy Slim, who lives in Hove, is a well-known Albion fan
Dick Knight, club chairman, said: "We have had a great relationship with Skint Records and Norman for over five years during which time, like every Albion fan, they have experienced the quaint idiosyncrasies of our temporary home."
Mr Knight said Palookaville was a reference to a "place for bums on cold wet seats with no shelter".
"It seemed totally appropriate to re-christen Withdean for the launch home game," he said.
"It is a bit of fun and the irony will not be lost on everyone who knows we need a new stadium."
A public inquiry into whether a stadium should be built at Falmer is due to reopen in January 2005.
The inquiry will investigate eight possible sites for the ground in Brighton.
A spokesman for the club said: "Until the new stadium gets the go-ahead, Brighton and Hove Albion is stuck in nowheresville - a Palookaville all of its own.
"The special renaming of the ground will also help broadcast the Albion's plight loud and clear."
The Palookaville shirt will also be worn by the team at a selection of away games.