A Rotherham United fan has been banned from the club for life for racially abusing an opposition player.
The club said it works hard to create a welcoming atmosphere
Gillingham's Trinidadian goalkeeper Kelvin Jack reported the incident to the referee just before the second half of Saturday's match.
Rotherham United's chief operating officer Paul Douglas said the fan was ejected from the Millmoor stadium and a lifetime ban was immediately imposed.
The man's details have also been passed on to other clubs in South Yorkshire.
Mr Douglas said he hoped those clubs would also refuse to allow the man in.
He said the incident was unusual and Rotherham United had "a very good record" on race issues.
It is one of six clubs on the Football League's diversity advocacy group which was set up to encourage people from different backgrounds to get involved in the game at all levels.
"We take very seriously these types of issues," said Mr Douglas.
"Very recently we introduced a text hotline for supporters to anonymously report incidents they experience at the ground so we can take action.
"We are very keen to create an atmosphere where people from all sorts of backgrounds feel they can come and enjoy an afternoon of entertainment without the fear of people making remarks or gestures against them."
Despite beating Gillingham 3-2, the Millers remain second from bottom in League One.
The debt-laden club was deducted 10 points at the start of the season after being forced into a Company Voluntary Agreement with creditors to avoid going under.