A controversial new supermarket has opened its doors in Shepton Mallet.
Protests have been held against the new store
Last year, campaigners mounted a tree-top protest against what they said were Tesco's plans to cut down trees on the development.
They also founght an unsuccessful High Court battle against the supermarket, and argued that the store would have an adverse impact on local traders.
Tesco's Trevor Henstridge said: "A unit this size so close to the town - I can't see how it can be bad."
Local traders were handing out leaflets advertising their stores to the supermarket's customers on its first day.
"The battle is never over. You have to highlight the situation and persuade people to use our town," said protester Will Dunscombe.