Butlins launches timeshare scheme

Butlins launched the scheme in Minehead in Somerset

Holiday camp firm Butlins has launched a timeshare scheme.

The BlueSkies deal offers holidaymakers the chance to stay at apartments set apart from the company's main resort at Minehead in Somerset.

Families wanting to spend a week away at the seaside resort every May for 30 years would have to pay around £6,000.

Those staying in the apartments will have their own concierge service as well as access to the full facilities at the resort.

The seashore flats, replete with "contemporary design", are said to overlook Exmoor.

Mike Crowther, project director at Butlins, said: "Second homes and holiday apartments are an unattainable dream for many people as they can be expensive to buy, maintain and manage."

The timeshare scheme follows Butlins' launch of its first boutique hotel - Shoreline - at its Bognor Regis resort in West Sussex in 2005.