Four jet-skiers had to be saved by the coastguard when the incoming tide threatened to swamp their van.
The van was the third to be rescued from the waves in less than a week
The men had driven out on to the sands at Bridgwater Bay near Burnham-on-Sea, Somerset, on Sunday evening to load up their jet-skis.
But when their vehicle became stuck in mud in the face of a rapidly rising tide, coastguards had to be called.
The crew of the local rescue hovercraft were able to fix a rope to the van and pull it free using their truck.
Van owner Matt Blakeman, 25, from Clevedon said: "The van got stuck on a bank of mud and wouldn't budge.
"Within a few short minutes, the tide quickly engulfed us and we were facing big problems. Fortunately, the hovercraft crew were close by and quickly came to our rescue, pulling the van out with ropes.
"We're very grateful to them - I'm convinced that without their help, we would have lost the van altogether."
The rescue came days after a Land Rover 4x4 was lost to the waves at nearby Brean after its owners drove out on to the treacherous muddy shoreline.
Two other vehicles have also had to be pulled free after becoming stuck in the quicksand in the past week.