Page last updated at 15:25 GMT, Thursday, 1 April 2010 16:25 UK

Region-wide tourist pass launched in Yorkshire

Welcome to Yorkshire
The pass builds on a wider campaign to attract people to Yorkshire

A region-wide sightseeing pass has been launched in Yorkshire, to give holders access to more than 70 attractions across the county.

Tourist board Welcome to Yorkshire said it was the first pass of its kind in the whole of Europe.

However with prices starting at £28, some visitors have criticised it as being too expensive.

The board's chief executive said the pass would encourage people to stay in the area for longer.

The Yorkshire Pass costs between £28 for a one day adult pass to £224 for a family of four for six days.

Tourism drive

Chief executive, Gary Verity, said: "The Yorkshire Pass gives people access to some of the county's crown jewel attractions and the more it is used, the more savings are made, so people can explore more of Yorkshire for less."

Cathryn Fawcett and her daughter Annabel were at Harewood House when the pass was launched.

Ms Fawcett said: "The pass appears to be quite pricey. If you go somewhere like Harewood House where there is lots to do you'll be disappointed if you're there all day and don't get the value of your one-day pass."

Attractions including York Minster, Fountains Abbey, The Deep, Castle Howard and Conisbrough Castle have signed up to the pass.

It is part of a wider campaign to drive tourism to the area. A television series and an open-top bus tour are also among the new proposals by Welcome to Yorkshire.



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