Page last updated at 12:06 GMT, Saturday, 30 May 2009 13:06 UK

New sensors monitor town visitors

A North Yorkshire town has installed pedestrian counting sensors so it can monitor visitor numbers.

The counters in Malton will show the effects of any town centre improvements and measure how successful events are at drawing people into the town.

Ryedale District Council said the data could also help show how the town is faring as the economic climate changes.

Statistics gathered by the counters will be published on the council's website every week.

They have been installed in the Market Place, on Wheelgate and on the exit to Water Lane car park.

Denys Townsend, from Malton and Norton Business in Action, said: "A lot of businesses are now feeling the pinch caused by the current economic climate and there is a lot of activity going on in the public arena and behind the scenes to revitalise the shopping and visitor attractions of the town.

"These statistics will help enormously in deciding what increases visitor numbers and what does not."

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