Andrew Nelstrop in one of the stores where the casks of whisky are kept.
The first single malt whisky distilled in England for more than 100 years has gone on sale in Norfolk.
Collectors and enthusiasts bought more than 2,000 bottles of St George's single malt when it went on sale.
The whisky was made at a distillery set up in Roudham in the south of the county in 2006.
Managing director Andrew Nelstrop said he has always been aware that the business is for the long term as the whisky must be stored for three years.
To qualify as a bona fide single malt whisky, the liquor must also be stored for this period in oak casks that previously contained port wine.