Page last updated at 14:09 GMT, Tuesday, 12 August 2008 15:09 UK

Popcorn-free screenings at cinema

Popcorn
Popcorn could be banned at certain screenings in cinemas

Popcorn is to be banned from some screenings at a Norwich cinema after customers complained it was too noisy.

Picturehouse Cinemas, which has 19 venues across the country, will trial the scheme at some evening screenings in Cinema City next month.

The company said it was likely to result in some popcorn-free sessions rather than an outright ban.

If the trial is a success the popcorn-free screenings will be rolled out elsewhere, the company said.

Picturehouse Cinema spokesman Gabriel Swartland said: "Popcorn is a contentious issue. Lots of people absolutely hate it and have asked us to ban it.

"If the trial is a success, and I've no reason to suspect it won't be, we'll roll it out across other cinemas where it will be appropriate.

"People either love or hate popcorn. It makes sound business sense to cater to both these audiences."

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Many have said a trip to the movies is not the same without popcorn




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