A new slogan and modern uniforms have been introduced
A police force threatened with having its budget clipped by the government is restructuring to become "customer-led".
Norfolk Police is to put more sergeants and inspectors on the ground and officers will also get a new look.
Chief Constable Ian McPherson wants an "professional, flexible and dedicated police" but warned of job losses.
Local Government Minister John Healey said he might cap Norfolk - and six other forces - which have set budget increases above 5%.
Norfolk said it was extremely disappointed by the threat of budget cuts.
The current structure of three divisions across Norfolk is to be replaced with one single County Delivery Unit.
New look uniforms
The chief constable said it was a new way of policing that would deliver "enhanced front-line services" and "local solutions to local problems" - as well as saving money.
Outlining plans for change, Mr McPherson said modernisation was not primarily about saving money but about "changing the culture of the organisation to one that is customer-led".
Mr McPherson said redundancies would be avoided if at all possible.
The force will also have a new crest and officers in the force's control room at Wymondham will now be called members of the Contact and Dispatch Centre, Citizen Focus Command.
Forensic search officers will be called Crime Scene Investigators and front-line officers will also wear new, more practical, uniforms with black shirts.