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Last Updated: Friday, 7 March 2008, 11:11 GMT
Transport body buys Beatles Story
The Beatles Story
The Beatles Story is on Liverpool's Albert Dock
The world's only permanent Beatles attraction has been brought back under Merseyside control.

The Beatles Story, situated on Albert Dock in Liverpool, has been bought from London investors by the local transport authority, Merseytravel.

It is part of a strategy to develop tourism on the waterfront using the iconic Mersey ferries.

Last month, Merseytravel revealed it was opening a second Beatles Story at its 10.5m Pier Head ferry terminal.

Neil Scales, chief executive of Merseytravel, said: "This is the final piece in the jigsaw for our ambitious tourism strategy.

"The creation of a new Beatles Story attraction at Pier Head and the continued development of the existing, expanded Beatles Story at Albert Dock will bring tremendous benefits to this region.

"Ten years ago, faced with falling passenger numbers, we took the strategic decision to reposition the Mersey Ferries as a major tourist attraction, while maintaining a commuter service."

Merseytravel has invested more than 40m in the refurbishment of its ferries, terminals and Spaceport tourist attraction in Wirral.

It has not disclosed the figure paid for the attraction, which tells the story of how the Fab Four evolved from a 1950s skiffle band to global pop stars.

It uses original artefacts, audio guides and recreations of the famous Cavern Club to tell the story.

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