Liverpool's residents are set to receive free theatre, music and arts tickets worth more than £250,000 on Monday.
Liverpool is offering its residents 300,000 free arts tickets
Liverpool City Council has joined forces with the Liverpool Cultural Company to offer what they regard as the UK's largest "cultural giveaway".
More than 30,000 2-for-1 tickets - valid at eight cultural centres - will be enclosed in council tax letters.
Organisers say they hope to bring new audiences to the city's attractions.
Cllr Mike Storey, Leader of Liverpool City Council, said: "It's a testament to the city's cultural prowess that it can offer such a high quality cocktail of culture for free.
"No city in Britain has delivered a package on this scale before - and very few could match our offer.
"Artists constantly say how knowledgeable and lively our audiences are. That is a reputation we want to foster."
Since Liverpool won the right to be European Capital of Culture in 2008, its attractions have recorded a high increase in attendances.
The city's collection of museums and galleries alone witnessed a 29% rise in visitor figures last year.
Cllr Warren Bradley, executive member for Leisure and Culture, said: "This offer shows that the judges chose Liverpool to be the European Capital of Culture in 2008 for good reason.
"Yes, we have exciting plans but culturally Liverpool is a centre of excellence now.
"And crucially it was the people of Liverpool who clinched it for us. So this is our way of saying thank you - and enjoy!"
Venues included in the "cultural giveaway" include tickets for the Tate Liverpool, the Everyman Theatre and a chance to hear the Royal Liverpool Philharmonic Orchestra with Ravi Shankar.