Work has started on a £850m development which will change the face of Liverpool city centre.
The development covers an area of 42 acres
The Duke of Westminster officially marked the start of the Paradise Project, which covers 42 acres of the city, on Monday.
The scheme will create 4,400 permanent jobs and 3,300 in its construction.
Directing work on the ground, The Duke of Westminster said: "This is a momentous day for Liverpool, for the North West and for Grosvenor."
"It gives me great pleasure to formally get the wheels of construction turning on this ambitious and exciting project to revitalise the centre of Liverpool."
The scheme includes three new department stores, two hotels, a recording studio, restaurants, homes, offices, a gallery and a new bus station.
The development is based around Paradise Street, Chavasse Park and Canning Place and will be built by the Duke of Westminster's property company, Grosvenor Estates.
He is joined by Councillor Mike Storey for Monday's ceremony.
Mr Storey said: "This is the biggest and most exciting shopping development taking place in Europe with an £850m investment.
"It is a massive area - the equivalent of 22 football pitches - which is being developed in a project which will transform the city centre by 2008 when we are European Capital of Culture."