Sir Cliff Richard has become the joint owner of a 141-bedroom hotel in Manchester.
Sir Cliff will not be seranading guests
The veteran pop star and multi-millionaire has ploughed in half the cost of the new Arora International Hotel which opens in June.
The singer decided it was a good investment after becoming a family friend of the hotel chain's owner Surinder Arora eight years ago.
The hotel will have several themed Cliff rooms complete with memorabilia.
As a major investor, Sir Cliff, 63, has been closely involved with renovations to the 18th Century, Grade II-listed building which he will open in the summer.
Sir Cliff's business partner, Bill Latham, said: "He became friends with Surinder eight years ago when he opened two of his other hotels at Gatwick and Heathrow.
Good business investment
"Cliff respects Surinder as a very successful hotelier and believes that this will be a good business investment.
"He won't be serenading guests, but he has donated various guitars and other memorabilia.
"Three or four of the rooms at the hotel will be along Cliff Richard themes although we haven't decided the details yet.
"Cliff is famous for his music, but he has business interests too which are less well known."
A spokesman for Arora International said: "Sir Cliff knows the chairman Surinder Arora and we are delighted to have him
"Because he owns half the hotel, he will have his say in things.
"Anything that is done to the hotel will be decided between Mr Arora and Cliff."