Copies of the Manchester Evening News (MEN) are to be given away free to people living or working in the city centre, it has emerged.
The circulation has been in decline for years, the MEN says
The current circulation of the evening newspaper is just over 130,000 but another 50,000 copies will be given away free from next month.
Owners the Guardian Media Group (GMG) said it had learnt lessons from free sheets such the Metro and MEN Lite.
It said it wanted to make the paper the biggest in the country.
The National Federation of Retail Newsagents also welcomed the announcement.
GMG said circulation had been in decline for 40 years.
Thirty-five posts were axed in February as part of a company-wide review.
Of the job losses, GMG regional chief executive Mark Dodson said the MEN faced "one of the most challenging periods in its history" and must change to "thrive in a digital future".
Manchester's listings magazine City Life, also owned by the GMG, closed down last December, with the loss of more than 40 jobs.