Page last updated at 10:21 GMT, Wednesday, 17 March 2010

London student's folding plug wins top design award

Min-Kyu Choi with the folding plug
Min-Kyu Choi's plug beat Alexander McQueen's last collection

An electric plug which can be folded flat has beaten 90 international entries to win the Brit Insurance Design of the Year award.

Min-Kyu Choi, from London's Royal College of Art, hit upon the idea after having to carry around a bulky conventional plug to charge his laptop.

His reinterpreted plug was first shown at the college's graduate show in 2009.

Artist Antony Gormley, chairman of the judging panel, said the plug could "make a difference to everyone's life".

'Elegant' design

Gormley called the plug design: "Thought-through, responsive and modest, the folding plug shows how intelligent, elegant and inventive design can make a difference to everyone's life."

Mr Choi's design beat designer Alexander McQueen's last collection, which was named one of seven category winners after his death last month.

Earlier this month, Mr Choi, a London student, was named as the winner in the product category of the award.

The judging panel included designer Tom Dixon, editor of Wired magazine David Rowan and broadcaster Janet Street-Porter.

Deyan Sudjic, director of the Design Museum, which gives the award, said: "It's great to see such a practical but elegant demonstration of what design can do to make everyday life so much better."



Print Sponsor


SEE ALSO
McQueen wins fashion design award
05 Mar 10 |  Arts & Culture
BBC iPlayer gets design award nod
18 Jan 10 |  Entertainment
Terminal 5 shortlisted for award
11 Feb 09 |  London

RELATED INTERNET LINKS
The BBC is not responsible for the content of external internet sites


FEATURES, VIEWS, ANALYSIS
Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit

BBC iD

Sign in

BBC navigation

Copyright © 2019 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific