Page last updated at 07:51 GMT, Monday, 11 January 2010

Tube posters tackle stereotypes

Max
The Charity Changing Faces was founded in 1992

Tube stations across London will display posters aiming to tackle stereotypes about children's disfigurement.

London Underground (LU) has donated 430 advertising spaces to promote a new campaign for leading disfigurement charity - Changing Faces.

The posters will feature children with different types disfigurements.

Changing Faces helps people deal with the psychological and social challenges posed by disfigurement.

'Treated fairly'

The charity hopes the images will break down negative assumptions.

Winnie Coutinho from Changing Faces, said: "The children in our posters radiate a positive sense of themselves which we hope will encourage people to re-evaluate any limiting assumptions that they might have had about people with disfigurements."

LU said the campaign will make people think about how challenging it can be for people with disfigurements on a busy tube system.

John Ball, Director of Strategy and Service Development said: "We want to make the Tube a welcoming place for all our customers.

"London Underground has already signed up to the Face Equality charter to ensure that people with disfigurements are treated fairly and equally, irrespective of their facial appearance.

"Supporting this thought-provoking campaign reflects our commitment to diversity and inclusion."

Changing Faces was founded in 1992 by James Partridge OBE, who was injured in a car fire when he was 18-years-old.



Print Sponsor


RELATED INTERNET LINKS
The BBC is not responsible for the content of external internet sites


FEATURES, VIEWS, ANALYSIS
Has China's housing bubble burst?
How the world's oldest clove tree defied an empire
Why Royal Ballet principal Sergei Polunin quit

BBC iD

Sign in

BBC navigation

Copyright © 2017 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Americas Africa Europe Middle East South Asia Asia Pacific