Page last updated at 18:42 GMT, Monday, 7 December 2009

London New Year's Day parade reversed for US audience

A part of the brass section of an American marching band
Last year 4,000 Americans took part in the parade

London's 24th New Year's Day parade will march the usual route in reverse to appease US television broadcasters, organisers have said.

The reverse route will give the American audience the best views of the capital's landmarks, such as Big Ben and Trafalgar Square.

The annual parade is popular in the US and an estimated 100 million viewers are expected to tune in.

Last year nearly 4,000 Americans took part, representing 24 different bands.

2010 PARADE ROUTE
Leave The Ritz Hotel, head along Piccadilly to Piccadilly Circus, down Regent Street, then along Pall Mall to Trafalgar Square, along Whitehall and end up in Parliament Square

Executive director Bob Bone said: "Each year we act as a fantastic shop window for our city, but we wanted to make doubly sure that London looks at its very best.

"We made the change to get even better camera angles for our multinational satellite transmission."

More than 10,000 performers representing 20 countries around the world will assemble for the 2010 parade.

The parade starts at noon on News Year's Day after a goodwill message from the Queen has been read out to the crowd.



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