Commuters hugged each other for one minute to set a new world record at a central London railway station.
The 122 people, many of them strangers, hugged each other at St Pancras station to mark Guinness World Records Day.
A Guinness spokesman confirmed the record and said: "People were a little bit nervous but at the last minute everyone sprung into action."
A man pulled a bus with his hair at Battersea Park, south London, among thousands of global record attempts.
Longest conga
Manjit Singh aimed to set a new world record for the furthest distance to pull the double-decker bus with his hair.
It followed his unsuccessful 2007 bid to pull a bus the longest distance with his ears.
During the fifth annual world records day, hundreds of skaters will try to form the longest conga on ice at Alexandra Palace in north London.
In Texas there will be a bid to set the record for the most people lassoing simultaneously and in Australia scantily-clad men and women have already taken part in the world's largest swimwear parade.
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