Page last updated at 12:16 GMT, Saturday, 8 August 2009 13:16 UK

Christmas presents itself early

Christmas elves
The elves on the shelves wait to be purchased at Selfridges

Some four-and-a-half months before Christmas day, a range of festive goods is on sale at a top department store.

Selfridges Christmas shop traditionally opens in late August, but has launched earlier than ever this year to cash in on the tourist trade.

A spokeswoman said: "It gets earlier and earlier every year. This year there are a lot of tourists in London because of the situation with sterling."

Christmas shops at the Manchester and Birmingham branches open in October.



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