Page last updated at 14:47 GMT, Monday, 23 March 2009

Mayor beckons overseas tourists

Boris Johnson in London Eye capsule
The 2m campaign was announced by Boris Johnson at the London Eye

Overseas visitors to London are being targeted as part of a new 2m mayoral campaign which it is claimed could boost the city's economy by up to 60m.

Boris Johnson is promoting his campaign "Only in London", which is designed to raise the number of overseas visitors to the capital.

It will start in the UK in April before being rolled out across international markets in the summer.

Only in London will focus on the city's sights and attractions.

Mr Johnson said: "Only in London can you visit the historic Houses of Parliament in the morning, ride the London Eye in the afternoon and see a wonderful West End show before deciding which of the world's cuisines to sample in its many restaurants."

He added that with the exchange rate London was "even greater value for money today."

The campaign will be funded by the London Development Agency (LDA).

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