London Eye to get 'seaside' feel

Londoners can get a seaside feel at the London Eye

The iconic London Eye is hoping to bring a dose of the British seaside to the city with a month-long beach party.

Organisers say in addition to deckchairs and sandcastles, the base of the Eye will offer traditional seaside games including quoits and Connect 4.

For families there will be peep boards, performers, ice cream and rock.

While they will not be shipping in any sand for the event that runs until 26 August, there will be all the other elements of a day out by the shore.