London hosts India extravaganza

More than one million visitors are expected to take part in the season

A three-month season of events has been launched across London to celebrate the city's links with India.

The London mayor's India Now campaign will feature more than 1,500 events celebrating the city's strengthening relationship with the country.

Indians make up the largest ethnic minority group in London, accounting for 6% of London's population, reaching 437,000 in 2006.

India Now was launched by a replica of the Taj Mahal floating on the Thames.

"It's very much about updating Londoners on their perceptions of India," said Mark Prescott, director of cultural campaigns for the London mayor's Office.

"And hopefully, if that gets recognition in India and Londoners are fascinated about Indian culture, that will therefore lead to strengthening ties, increased tourism, increased cultural collaborations."

The three-month season, which has taken 18 months to plan, will be dedicated to Indian art, film, food, theatre, music, fashion, and business.