Londoners are being urged to clean up their homes and the environment by donating unwanted items to Oxfam.
The Recycle for London campaign has joined forces with the charity to help raise money while reducing the amount of waste being sent to landfill sites.
Deputy mayor of London Nicky Gavron kick-started the appeal on Saturday by donating items to the Oxfam shop in Notting Hill, west London.
She said it was a great opportunity to reuse and recycle.
Ms Gavron said: "This is an opportunity for Londoners to drop-off any unwanted items to an Oxfam store where they can be reused and sold-on, instead of...[them being] thrown out of Londoner's houses and sent to landfill."
Rose Narsh from Oxfam said: "It is important for Londoners to remember that an unloved handbag or stack of old books could be resold for £10 which we can turn into a hundred school dinners for hungry children in Malawi."