Aldgate East Tube station should be renamed Brick Lane, a local councillor has said.
Brick Lane's curry houses may be losing out on business
Tower Hamlets councillor Abdul Ullah wants the Tube station to be renamed in time for the 2012 summer Olympics.
He told BBC London: "I think it will truly reflect the character of the area by renaming Aldgate East... people get it confused with Aldgate."
He said local support was high and London Underground maps would already be changed for the Olympics.
Mr Ullah said: "It would be a fitting tribute to one of the most recognised landmarks in Britain.
"It has been a haven for immigrant communities, from the French Huguenots to Jewish people to today's mainly Bangladeshi community."
He said the area's tourist trade was being affected because, while people had heard of Brick Lane and its reputation for curry restaurants, they could not find it on a Tube map.
Mr Ullah said because the maps were being replaced before the Olympics the renaming would not cost London's taxpayers any extra money, nor would it affect investment in the Tube.
He said a website asking locals their opinions was getting around 75% in favour of the name change.