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Last Updated: Thursday, 2 November 2006, 11:09 GMT
Hi-tech adverts at Tube stations
Advertisements projected on walls in the mock Tube station
First test screens will go up by March 2007
An exhibition showcasing a futuristic digital advertising scheme for London underground stations has been unveiled.

High-definition colour projections and LCD screens will replace posters in 30 tube stations in the 72m project by advertising firm Viacom Outdoor.

The first test screens will go up as early as March next year and a rollout will begin by September.

The digital advertisements will be seen in stations in zones 1 and 2. Ads will be beamed from overhead projectors.

LCD TV screens will be installed up and down escalators and in ticket halls.




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