First test screens will go up by March 2007
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An exhibition showcasing a futuristic digital advertising scheme for London underground stations has been unveiled.
High-definition colour projections and LCD screens will replace posters in 30 tube stations in the £72m project by advertising firm Viacom Outdoor.
The first test screens will go up as early as March next year and a rollout will begin by September.
The digital advertisements will be seen in stations in zones 1 and 2. Ads will be beamed from overhead projectors.
LCD TV screens will be installed up and down escalators and in ticket halls.
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