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Last Updated: Wednesday, 24 May 2006, 12:26 GMT 13:26 UK
Sex theme park to open in London
Couple kissing
The academy aims to be a Kinsey-type institute in Europe
A 7m sex theme park, which has no rides, is to open in London's West End later this year.

Visitors to Amora - The Academy of Sex and Relationships at the Trocadero in Piccadilly, will pass through seven zones including Pleasure and Orgasm.

The 10,500sq-ft exhibit is designed to "separate fact from myth and educate everyone into being better lovers".

You have to be aged 18 and over to get in and tickets will cost 15 for the attraction which opens on 7 September.

Organisers expect to attract more than 600,000 visitors within the first year.

The more sex we have the more we want and the less sex we have the more we want
Academy director Dr Sarah Brewer

The theme park will include life-sized silicone-made models which visitors can touch to discover erogenous zones.

People will also be able to build their ideal partner from a series of body parts and there will be instructions on how best to kiss and how to talk more sexily.

The seven zones will start with attraction, love and relationships and include a sexual well-being zone which looks at the dangers of unsafe sex.

The academy's director of exhibits Dr Sarah Brewer said: "The more sex we have the more we want and the less sex we have the more we want.

"This academy does push boundaries back and whatever your prowess when you come in we will give you all the information you need to become a fantastic lover."

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