Posters showing children with facial disfigurement are being put up on the Tube network to change the way people treat those with the condition.
The posters are being put up on the Tube network
The Changing Faces charity chose London Underground (LU) as it says those with disfigurements often get stared at or avoided on public transport.
LU has donated 280 advertising spaces on the network to the campaign.
The Facing Disfigurement with Confidence campaign aims to stop people feeling embarrassed and awkward.
Winnie Coutinho, Head of Communications at Changing Faces, said the charity was "delighted" by LU's support.
She said: "This is an important development because travelling on any form of public transport can be a challenge for people with disfigurements where they can experience staring, furtive glances or avoidance.
"In supporting this important issue, London Underground is showing its real commitment to making public transport a more inclusive place for everyone."
Changing Faces works to improve the social inclusion of those with facial disfigurements.